
In economics, effective demand in a market is the demand for a product or service which occurs when purchasers are constrained in a different market. It contrasts with notional demand, which is the demand that occurs when purchasers are not constrained in any other market. In the aggregated market for goods in general, effective demand is the same...
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(from the article `economic stabilizer`) ...away from these inappropriate levels will get started. This is the flaw in the traditional conception of the operation of the price system that ...
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http://www.britannica.com/eb/a-z/e/12

the magnitude of the demand set up by a consumer, consumer class, or type of load, at the time of peak demand on the supply system or during a given potential peak demand period NOTE - In using this term, it is necessary to specify to which level of the system it relates.
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Effective demand:
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In economics, the effective demand is the demand for goods and services for which money is available to convert them into actual purchases. In Keynesian theory it is often argued that in a recession or a depression there will be inadequate effective demand as unemployed workers demand goods but have no means to pay for them. Similarly, firms would ...
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